Rupert The Humble
New Year’s Resolutions showed up on Twitter in Rupert Murdoch’s name. At the same time a Twitter stream attributed to his wife Wendi turned out to be a fake. A News Corp spokesperson has confirmed that Rupert –we’d guess with the help of one or more of his minions- is actually tweeting. Not surprisingly it took less than a week for him to pick up more than a hundred thousand followers. That is pretty impressive, until you compare it –as at least one pundit did- to the vast media array at his disposal that regularly spews his views.
Associated Press reports he tweeted resolutions to “try to maintain humility, diet and to stay curious.” Humble is not a term most would apply to the media mogul. Rupert falls more into the overbearing arrogant camp. After the first few days his tweets began to fall into promotional efforts for his stable, especially The Wall Street Journal.
Then he jumped into the Republican primary race, posting, “I can’t resist” and “Good to see Santorum surging in Iowa.” While it’s no surprise that Murdoch is supporting someone on the extreme right, most media executives tend to keep their political views to themselves. While Murdoch had to become an American citizen to own US broadcast properties he still thinks like a Brit, where the media tend to be more involved.
It will be interesting to see if the Murdoch Twitter stream is just a passing fancy, or if they plan to use it as part of a strategy to deal with the very challenging year ahead. The major looming threat to the Murdoch clan comes in the form of the ongoing Leveson Inquiry in London. A number of major players from Murdoch’s Fleet Street organization have been arrested. So far they have been tight lipped and deny any wrongdoing. Worse, Rupert’s son, James, the titular head of much of the empire, seems to be caught up in the phone hacking scandal; an ethical disaster and perhaps a criminal disaster as well.
It will be interesting to see if the tweets from Rupert the Humble take a turn as all this plays out.
New Year’s Resolutions showed up on Twitter in Rupert Murdoch’s name. At the same time a Twitter stream attributed to his wife Wendi turned out to be a fake. A News Corp spokesperson has confirmed that Rupert –we’d guess with the help of one or more of his minions- is actually tweeting. Not surprisingly it took less than a week for him to pick up more than a hundred thousand followers. That is pretty impressive, until you compare it –as at least one pundit did- to the vast media array at his disposal that regularly spews his views.
Associated Press reports he tweeted resolutions to “try to maintain humility, diet and to stay curious.” Humble is not a term most would apply to the media mogul. Rupert falls more into the overbearing arrogant camp. After the first few days his tweets began to fall into promotional efforts for his stable, especially The Wall Street Journal.
Then he jumped into the Republican primary race, posting, “I can’t resist” and “Good to see Santorum surging in Iowa.” While it’s no surprise that Murdoch is supporting someone on the extreme right, most media executives tend to keep their political views to themselves. While Murdoch had to become an American citizen to own US broadcast properties he still thinks like a Brit, where the media tend to be more involved.
It will be interesting to see if the Murdoch Twitter stream is just a passing fancy, or if they plan to use it as part of a strategy to deal with the very challenging year ahead. The major looming threat to the Murdoch clan comes in the form of the ongoing Leveson Inquiry in London. A number of major players from Murdoch’s Fleet Street organization have been arrested. So far they have been tight lipped and deny any wrongdoing. Worse, Rupert’s son, James, the titular head of much of the empire, seems to be caught up in the phone hacking scandal; an ethical disaster and perhaps a criminal disaster as well.
It will be interesting to see if the tweets from Rupert the Humble take a turn as all this plays out.
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